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Hello.
Thank you for visiting The Positives. My name is Rory McCoole, an independent senior creative with over twenty years of global design experience. I am a conceptual graphic designer, strategic thinker and commercial storyteller. I specialise working across product, brand and marketing channels in the premium sportswear and lifestyle apparel sector.
So, why The Positives?, aspiration! To be bold and inspired by the limitless potential of creativity. I collaborate with individuals, agencies and brands across the world to deliver creative projects engaged in narrative. Articulation is defined by meticulous understanding, combining thought and emotion into meaningful messaging. I like to call it refined storytelling in massive detail.
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