ASICS Tennis

SASCHA; Brand Ambassador Bid

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Alexander "Sascha" Zverev Jr is a rising star in professional tennis, in June 2016 he became the youngest player to enter the ATP top 30 since Novak Djokovic in 2006. As one of the world’s leading tennis brands Asics were invited to propose a sponsorship package to Sascha, and as part of this bidding process an engaging presentation was created to inspire him and promote a vision of the opportunities of becoming an Asics brand ambassador. It was important to connect with Sascha as an identity proposal was also created, a story was developed to take him on a journey, referencing quotes from his family, and focussing on integrating his initials and his nick name “Sascha”. A typeface was developed to work seamlessly with a new logo mark which is inspired by his style of play, key words were highlighted from the original quotes referenced by his family, and were used as the foundations to create his proposed identity.