Bloodhound

Brand identity

 

Introducing Bloodhound, a high end fashion brand centred around the game of golf. The commission by Bloodhound Country Club was to create an identity that would position the brand within a niche sector of the golf market. A unique story needed translating into a desirable brand in both performance and fashion categories of the sport. The project included all creative aspects to brand the company, from a bespoke typeface, printed collateral to apparel and accessories. Refinement in application and detail within design, brand values were centred around desirability through craftsmanship but always with a creative edge.