Canterbury

Corporate identity centre

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Originally commissioned on special projects for the Rugby World Cup and Uglies collections, over a years long collaboration was initiated. As the brand was undertaking such fundamental changes, Canterbury expanded my role to consult on a variety of brand related projects. A continuity initiative was undertaken to establish regulations on maintaining brand consistency across the whole product range. The culmination of my collaboration with the brand was to design an identity centre which included setting the direction of the new corporate brand ethos and guidelines. The new creative directive was outlined within the literature communicating a whole new approach to the artistic direction of the brand.