Campo Retro

Luís Figo; Brand ambassador graphics

 

Luís Figo is one of the greats of world football, renowned for his creativity and flair. He won the 2000 Ballon d'Or, 2001 FIFA World Player of the Year, and in 2004 Pelé named him in the FIFA 100 list of the world's greatest living players. Luís had a prestigious career, playing in some of the greatest teams assembled in European football. Campo Retro were approached with an opportunity to create a concept and theme to partner and launch a collection with Luís Figo as a brand ambassador. The concept presented was a celebration of the man and his career; five separate crests were created in recognition of his achievements at club and international level. Each crest was visually inspired by the clubs and federation he played for, referencing statistics and notable milestones achieved. The slogan “Viva Figo” was created in reference to the famous expression, viva has the same meaning in Portuguese, Spanish and Italian representing the three countries Luís Figo played in.