Gymshark

AW20 Training & Running

 

For AW20 I teamed up with Gymshark to create a seasonal direction package for Training and Running. The aim for this project was to create a visual formula that could be interpreted into patterns and details whilst maintaining a visual handwriting across categories. Based on this remit the concept was to use a subtle reference to Gymshark’s iconic identity, the angular form presented a building block and foundation for a versatile thread. A series of geometric patterns was then created and strategically applied across collections including gym wear and running categories for both Mens and Womens.