Johnstons of Elgin

Collection books

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Johnstons of Elgin are a Scottish luxury goods brand and are experts in producing the finest garments in cashmere & fine woollens. Two collection books were produced as part of a wider campaign to support the launch of both Autumn and Winter 2018 collections. The key aim of these collection books were to elevate the look book concept by including strategic messaging and call to actions to encourage new customers to visit the Johnstons of Elgin online store. This targeted ECOMM campaign was specifically created to increase acquisition through data driven tactile marketing. Utilising data not only gave measured results on sales but also delivered ROI through a Multichannel approach.