Nike 

Rugby World Cup media pack

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These special edition media packs were designed for Nike Rugby to promote 'Positional Performance', a revolutionary apparel solution for international rugby. Designed and constructed to the highest production value for distribution to the world’s media, in preparation for the 2003 Rugby World Cup in Australia. The essential aim of the media pack was to communicate the performance aspects of the apparel. The 'Positional Performance' story was presented from early thought processes through to actual garment construction.