Nike / Pixel Pool

Event graphics

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In a collaborative effort, Pixel Pool of Portland approached me to create a variety of themed event graphics for The Opening, a college football event hosted every year by Nike. The original brief was to theme the 3D helmet renders designed by Pixel Pool as part of a graphics package to be utilised by Nike Brand Design. The themed renders were created to represent the five individual aspects of Nike’s SPARQ athletic test: Speed, Power, Agility, Reaction and Quickness. The test is a major part of The Opening finals which is a four day event held at Nike’s World Headquarters in Beaverton, Oregon USA. Having produced the artworks for Pixel Pool I furthered the project into a concept campaign. Ignite Your Destiny was created in reference to the SPARQ test and was interpreted into large and small media formats.