O’Neill 

SS20 Surf 64

 

Surf 64 is a seasonal collaboration with O’Neill. A new launch collection celebrating a rich heritage and specifically a surf team that is part of the brand’s history and DNA. Jack O’Neill was the iconic founder of O’Neill widely acclaimed as being the inventor of the wetsuit. His innovative approach to surfing was built upon his love of the sport and so in 1964 created a surf team specifically to help out up and coming surfers by giving them surf boards. This collection honour’s Jack and his values, consistently innovating and giving something back. Having extensively researched the company archives a wonderful untold story was found. This new collection is dedicated to that story, bringing it back to life commercially in both Men’s and Women’s categories.