Play Brave

Brand statement pattern

 

PlayBrave are a premium sportswear brand originally established and inspired by the needs of tennis players who are on the court all year round. Since their inception in 2010 PlayBrave continually evolved and are now an all-encompassing activewear brand; catering for the needs of athletes in competition, training and wellbeing. As a result of this evolution, they were in need of a bold statement pattern that held their DNA and could repeat seamlessly across a variety of product ranges. The creation of the pattern originated through the research of how geometry is studied in the game of tennis. With this technical foundation the angular design developed into a more complex optic. The maze like construction representing perplexity, and only through focus does the structure become apparent and the perplexity translated. This thought process was developed to highlight inclusivity in contrast, from elite performance in competition to connecting mind and body in yoga. As the pattern repeats and is applied to product the overarching objective is achieved in visually epitomising core values of the brand.