Rip Curl

The Search cinema spot 

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Moving Elements was a collaboration with Frozen Flight and conceptualised for Rip Curl. The project brief was to research and produce a 30 second cinema spot that would capture the story of The Search, the quest that is in all surfers and boarders to live the lifestyle and find the perfect ride. An extended feature length version was also produced as a brand promo. The Search is a way of life in the sea and mountains. Rip Curl is a product of The Search which filters through to five key brand values they needed to communicate to consumers. A full strategic direction was presented to Rip Curl to sell in and produce the concept of an energised cinema spot which would promote a new and progressive approach for the brand’s moving image campaigns.