SQUATWOLF

Sustainability identity

 

As a fast expanding global brand, SQUATWOLF have made a strong commitment to sustainability. This is an ever present value across the business from incorporating recyclable fabrics to sourcing sustainable packaging. The packaging project created many opportunities and was the foundation to devise a communication framework. This framework initiated extensive research into materials for the whole (future and present) packaging programme. Sustainability comes in many forms; so it was important to first encompass the objectives and then refine the messaging in which we defined into empathetic, informative and instructional. This approach developed a meaningful tone of voice which was encapsulated in the sign off message ‘Thank you for being part of our sustainable journey’. SQUATWOLF is a community brand and values the relationship with their customers. This is a shared journey enriching the lives of their customers through fitness and also a care for the sustainable future of our planet.